B2B sales

Ride-Along appears on the call as a named attendee, answers complex technical questions, presents slides and handles objections, functioning as a fully autonomous Sales Engineer at conversation speed.

These moves signal Apollo's vision for the future of go-to-market: a unified, AI-powered system capable of detecting buying signals, prioritising accounts, and guiding execution all within a single platform.

B2B buying has grown opaque, fragmented, and increasingly unpredictable. Shekar Hariharan, SVP of Marketing, HG Insights, explains how unified buyer intelligence is becoming the new operating system for high-performing GTM teams.

Research firm Gartner predicts that by 2026, B2B sales organisations that unify commercial strategies and leverage multithreaded commercial strategies will realise revenue growth that outperforms the competition by 50 per cent. But, to do so, sales leaders will have to rethink their go-to-market strategies with what Gartner calls orchestrated customer engagement to better align to […]

Revenue operations and intelligence leader adds former VMware CMO Robin Matlock to its board of directors. People.ai, the leading revenue operations and intelligence (ROI) platform, today announced a 245 per cent YoY increase in customers, serving major brands such as Verizon Connect, Okta, and Zoom.  Additionally, former VMware CMO Robin Matlock will join People.ai’s board […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

The combination of high-level technologies and B2B marketing is developing, and AI has the ability to drive B2B marketing to new heights. As AI has impacted every aspect of human lives, social media marketers are also using AI for its power to create engaging B2B marketing campaigns. Gartner says that in 2020, 30 per cent […]

Experiential activations can help B2B organisations achieve a wide range of goals. Now, opportunities are flourishing for companies that have polished their skills for remote and virtual sales. For B2B experiential marketing is broadly recognised to be a new experience,  however, B2C brands have been executing experiential marketing for years. The similar experiential-activation methods that […]

Enlyft, a leader in AI-based account intelligence, and Bombora, the leading provider of B2B Intent data, have announced the integration of Bombora Company Surge® Intent data into the Enlyft platform This powerful integration allows B2B sales and marketing teams to identify their target accounts based on technology usage, firmographic data, and Enlyft’s proprietary AI-generated company attributes.  […]