Ahead of the UAE’s Gold Jubilee, the collaboration will build digital skills in the AR domain and inspire students to think about what lies ahead in the next 50 years. The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality […]
Perfect Corp. gathered the world’s leading beauty, retail, technology, and media brands to highlight the roles AI and AR technologies play along the evolving consumer shopping journey. Beauty tech solution Perfect Corp returned for their annual event Beauty Reborn: The Acceleration of Digital Transformation with Beauty Tech where global brands spoke about the impact of […]
HyperSpace, a company building the world’s first blockchain-enabled and Extended Reality (XR) native physical attractions, has raised $11 million in equity and development seed funding. The company aims to use the investment to create immersive entertainment attractions for a social media and metaverse generation. Led by Introsight and Dubai financier Mohammed Afkhami, the funding is […]
Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]
Minimal immersive experience in the stadium or through the screen does not cut it anymore. It is about luring fans with advanced technological experiences. Let’s talk about the Miracle of Istanbul. It was the 2005 UEFA Champions League when AC Milan astounded the Reds by scoring in the first minute. Liverpool was in trouble when […]
Niantic recently announced that it’s opening its Lightship AR platform to all developers. More specifically, it’s offering the Lightship Augmented Reality Developer Kit (ARDK) to developers who wish to create real-world metaverse concepts. The Lightship ARDK will feature several of the tools used in Niantic’s games, such as Pokémon GO and Pikmin Bloom. These tools […]
Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]
Building the Metaverse: The social network isn’t the only one working on the metaverse, and Facebook acknowledged that no single company will own and operate it. In August, Mark Zuckerberg discussed a high-level view behind the ‘metaverse,’ a vision for the future of Facebook Inc in a news announcement. “In the coming years, I expect […]
WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]
UAE startup BeanBurds has included augmented reality (AR) to improve the online shopping experience for coffee connoisseurs. With this latest AR innovation on BeanBurds.com, customers can view products in real time, from wherever they are. A complete 3D visualisation enables shoppers to picture how products such as coffee machines might look in their homes before […]
