Audience Targeting

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Comcast Advertising Introduces Outcomes+

Outcomes+ by Comcast Advertising is an activation and attribution solution designed to help local to global advertisers target audiences from granular to broad, measure impact, and optimise campaigns.

Sophia Bennett

March 26, 2026

Personalisation & Privacy

Can GenAI Organise The Unorganised Web?

GenAI is stepping in where third-party cookies left off helping advertisers target audiences more precisely, with better ROI and a privacy-first mindset.

Mateusz Rumiński

July 02, 2025

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Your Brand’s Marketing is Data-Driven. Do Your Sources Agree?

20 hours ago Five years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."

Yext Expands Agentic Capabilities and Launches Corvo AI

20 hours ago Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

KNOREX Launches KAI Assist and MCP Server

20 hours ago New conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.

Innovid Expands NIVO with Ads MCP Server by Meta Integration

20 hours ago The ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.

Azira Introduces Azira One

20 hours ago Azira One streamlines the entire process through a conversational AI interface that fetches data, performs advanced calculations, and generates contextual and visual outputs in seconds.

Martech Flexibility Era: Composability & AI are Reshaping the Stack

2 days ago Composability and AI are ushering in a new era of Martech flexibility, giving organisations greater control over their data, technology choices and ability to innovate.

VMF 2026 Shapes the Marketing Discourse on What Comes Next

2 days ago Vibe Marketing Tech Fest 2026 will bring together senior marketing, technology, and CX leaders in Dubai on September 9-10 to discuss navigating change and driving transformation in a dynamic environment

Salesforce, Anthropic Announce Claudeforce

2 days ago The expanded partnership combines Claude’s reasoning with Salesforce’s data, workflows and governance to power trusted enterprise action directly in Claude.

Optimizely Introduces Virtual Teammates

2 days ago Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Omnicom Media Launches Hearts United

2 days ago Hearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce, and AI.