It is nearly impossible to imagine a world without brick-and-mortar stores, and while traditional retail is unlikely to become completely extinct over the next few years, a shift to digital transactions has been gathering speed for over a decade. Even before the global pandemic, the share of online sales was increasing steadily year after year, […]
Hawke Media has teamed up with the international, artificial intelligence start-up, Junction AI to encourage brands to audit the return on investment of their digital campaigns as advised by their current marketing agencies. “Hawke Media was built on the premise that there should be accessibility to great marketing for everyone- but that is not always […]
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases ROI. What makes selecting elements of a MarTech stack challenging? What should marketers keep in mind when creating the perfect stack for their business? When it comes to understanding consumers, marketers […]
Deloitte has launched a first-of-its-kind eCommerce bootcamp program to upskill Saudi youth’s digital capabilities and enable them to connect, grow, and learn about the latest trends in the eCommerce landscape. Deloitte has teamed up with AWS and SAP to launch a new eCommerce program for Saudi youths, with the aim of grooming them for a […]
Ascend Advisers has created a platform to leverage artificial intelligence and social media for lead generation. Called AscendAI, the platform infuses AI into the combination of the world’s #1 contact platform (LinkedIn) with the list building and segmentation engine of LinkedIn Sales Navigator. The Platform fills a void in today’s remote digital work world to […]
Fanplayr, a company in the online behavioural personalisation and artificial intelligence space, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions – a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of eCommerce […]
Salesforce CRM announced that it is expanding its partnership with Amazon’s AMZN cloud arm, Amazon Web Services (AWS), to make their combined offerings more accessible to customers. This extended partnership will help customers develop compelling applications to accelerate digital migration of their businesses. Software developers will be able to customise their applications by seamlessly integrating […]
From basic experiences like in-store interactions and fair pricing to a world of predictive intelligence, customer experience has come a long way We may have a new normal, but one universal element that ties all businesses together across sectors is offering a better customer experience (CX). As it has always been, customers appreciate great products […]
World leader in Automation, Roboyo, has acquired AKOA to form the world’s largest Intelligent Automation professional services company. The combined company will strengthen its global presence with over 230 employees at locations in 16 cities, across 9 countries and 3 continents. Roboyo’s European CEO, Nic Hess states, “As automation adoption accelerates within the enterprise environment, […]
AppTek, providers of Artificial Intelligence (AI), Machine Learning (ML), Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), Natural Language Processing / Understanding (NLU/P) and Text-to-Speech (TTS) technologies, announced that it has met the interoperability requirements outlined by CallMiner, providers of conversation analytics to drive business improvement, for its Open Voice Transcription Standard (OVTS). By joining […]
