Snapchatters in MENA are adopting new behaviours that are changing the world. For example, users are twice more likely than non-Snapchatters to say they use AR to try-on products. Is the Snapchat Generation building the future of retail? Snap’s bringing AR to the population along with immersive video and gamification, and brands are hungry to […]
Imagine a game where you can see your NFT, inspect it, purchase it, and use it your way. Non-fungible tokens, or NFTs, have been growing in popularity among cryptocurrency investors. According to the popular NFT statistics site NFTGO.io, its total market cap jumped from $55 million to more than $7 billion in 2021. However, the […]
Global beauty companies L’Oreal, Sephora, and Estée Lauder are adopting artificial intelligence and augmented reality technologies to give consumers a more personalised and customised experience. In-store shopping was considered for up to 85 per cent of beauty-product purchases before the pandemic, resulting in an up to 30 per cent loss in revenue when lockdowns began, […]
Mendix announced its list of customer experience trends that will drive business success in 2022. “Thriving companies are using low-code to accelerate their digital transformations and win customers,” said Tim Srock, CEO of Mendix, a Siemens business enterprise application development company. “To achieve that, they’re doing more than just building applications with low-code. They’re designing […]
Nextech AR Solutions Corp. a Metaverse Company and provider of augmented reality (AR) experience technologies and services announced that it has integrated Stripe with its events platform Map Dynamics. This integration will provide an additional, no-touch projected $760,000 annual revenue stream for Nextech through a 2 per cent platform percentage fee when Stripe is used […]
An augmented reality concept that links an intelligent holographic assistant to products, will soon provide information and advice to shoppers, potentially turning every product into its own sales, marketing, and support centre. A second-stage prototype developed by tech startup, Immertia, creates the holographic person that can only be seen by viewing through a smartphone camera, […]
Top retail brands like Topshop, Ralph Lauren, H&M, Zara, Burberry are already on the AR bandwagon. The brands are leveraging the technology to improve customer engagement, deliver personalised shopping experiences, and ultimately increase sales. Augmented Reality (AR) in fashion covers a broad spectrum of software applications and hardware devices that, when combined by retailers and […]
The metaverse means many things to many companies. The future as we know is about to change completely. There is no doubt that Meta (formerly Facebook) is hard at work. Earlier in October, CEO and chairman of Meta Mark Zuckerberg announced the company’s plans to hire 10,000 workers in the European Union over the next […]
Augmented reality (AR) experience technology and services company Nextech AR Solutions Corp. announced the launch of its ARitize 3D SaaS platform, extending 3D/AR model creation to an expanding list of customers and eCommerce businesses. The Software-as-a-Service alternative provides a self-service AR platform with scalability that’s meant to be affordable and easy to use, allowing users […]
Ahead of the UAE’s Gold Jubilee, the collaboration will build digital skills in the AR domain and inspire students to think about what lies ahead in the next 50 years. The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality […]
