Leaders from airport hospitality and digital health discussed how hyper-localisation and geo-targeting help brands enter new markets with deeper cultural relevance, personalised engagement, and responsible data use that builds long-term user trust.
Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.
Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.
As mobile marketing evolves, the debate between direct-to-app campaigns and web qualification flows continues to divide the industry. Igor Lyubimov, CEO of web2wave, shares why mobile marketers should see Web2App not as a rival but as an essential part of a diversified growth strategy.
