APAC

ZeMing Chan explains how multi-layered user insights, creative experimentation, and iterative validation improve product hit rates and drive meaningful customer engagement.

The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.

Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was conducted between May 2021 – June 2021.  The report found that only 37 per cent of firms personalise more than half of their shopper journey.  Personalising the shopper journey is an […]

Strap: North America is expected to hold the largest size in the global CDP Market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. Market Digits MR recently added Global Customer Data Platform (CDP) Market Study that gives deep analysis of current scenario of the Market size, demand, […]

New partners bring data expertise to new verticals and increased support in multiple new regions Hazelcast, the fast cloud application platform, announced the expansion of its channel program to include several new partners that increase the company’s go-to-market capabilities in verticals and regions experiencing strong cloud adoption.  The new partners include DLT Solutions, Teclever Solutions […]

LogMeIn announced the results of a global study conducted in partnership with Ovum to understand how support agents are faring in the age of ever-rising consumer expectations. The findings reveal that the vast majority of surveyed agents believe that the technology tools provided to customer-facing employees are not evolving as quickly as their needs are. Today’s […]