APAC

Fewer Indonesians make purchase decisions driven by trends, impulse buying, or the desire to be the first to try new products.

Despite positive figures, many APAC countries continue to express concerns about AI.

In APAC, 68% of consumers will trust a brand’s communication, which includes verification badges.

OpenAI will also collaborate with AI Singapore on genAI models tailored to the cultures and languages of Southeast Asia.

Reachly offers tailored outbound lead generation strategies using LinkedIn and Email to help businesses enhance their sales pipelines.

East Asia remains a major player in global ecommerce, with China, Japan, and South Korea accounting for 87% of Asia Pacific’s ecommerce sales value.

Despite the drop in app installs, the APAC region recorded the highest number of partners per app.

The study reveals that 74% of industry experts across the APAC region anticipate downsizing due to AI's ability to simplify customer service operations.

With the LinkedIn partnership, Ricoh aims to improve engagement with new and existing customers, to better understand their business needs, and provide industry-leading integrated digital services.

The latest episode of Martech Mandate illustrated the changing role of the modern marketer, who must strive to close the gap between technology and changing customer behaviour to strengthen customer lifetime value.