Answer Engine Optimisation

AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.

Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.

Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.

The Linqia–AirOps collaboration empowers brands to harness creator content not just for social reach, but to shape how they appear when consumers turn to AI engines like ChatGPT, Perplexity, and Google AI Overviews for answers.

The launch further expands Later's growing enterprise intelligence and AI capabilities, enabling brands to forecast and optimise influencer marketing performance using first-party creator and commerce data.

AI-native apps, developer experiences, and turnkey AEO agents powered by Conductor’s unified data engine enable enterprises and partners to build the next generation of agentic marketing systems.