The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]
Amazon faces a $887 million fine after a European Union data privacy regulator revealed that the e-commerce giant had violated the GDPR, in an advertising-related decision. Imposed on July 16 and disclosed on Friday in a financial filing, the record-breaking fine is the largest in the law’s three-year history, followed by Google’s 2019 fine of €50 […]
eCommerce enabler Opontia has acquired UAE-based direct-to-consumer (D2C) medical equipment and therapeutic products, Novimed. Novimed launched in 2017 with its first core product: medical pillows and cushions for patients suffering from acid reflux. The company now offers different kinds of medical products to support patients and physicians during treatment plans, including medical braces, foot care […]
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth. When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
Tinuiti, the performance marketing firm across the Triopoly of Google, Facebook, and Amazon announced that it has earned TikTok’s Campaign Management badge within the TikTok Marketing Partner Program, becoming the first US-independent agency to receive the accreditation from the leading destination for short-form mobile video. The accreditation will help Tinuiti clients leverage TikTok’s comprehensive suite […]
Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead of competitors. Investment in vendor solutions that promise enhanced business operation is a top priority across industries. From AI-driven customer engagement solutions to an innovative CRM model, here are a few […]
Amazon acquired a team of more than a dozen satellite experts from Facebook to work on Project Kuiper. The wireless internet experts were hired by Amazon as it aims to launch thousands of satellites and roll out broadband services in the US and abroad. The employees moved from Facebook to Amazon in order to work […]
Momentum Commerce announced the release of the Momentum Commerce Amazon Brand Index. The Index is a free interactive software tool that tracks over 3,500 product categories on Amazon.com, scores how discoverable over 80,000 brands are within the Amazon search results and reveals to what extent sales for these categories and brands are driven by Sponsored […]
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the ‘National Program for Coders’ a major new initiative to foster the growth of the digital economy. The landmark Program will introduce a series of initiatives to develop talent, expertise and innovation in the […]
Colin Shaw is recognised as one of the World’s Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations improve their Customer Experience (CX) by identifying the hidden, unmet needs of customers. Colin has written seven bestsellers on customer-driven strategies, including Unlocking the Hidden Customer Experience: Short Stories of Remarkable […]
