Amazon

According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase.

“Companies must prioritise digital transformation across their entire ecosystem, taking a measured approach that evolves the business at pace without causing massive disruption. This is still a challenge for many companies transforming their customer experience and business models in a rapidly evolving digital world to ensure their survival,” said James Kirby, SVP & Head of […]

Internet retailer Souq.com in Egypt has been relaunched to Amazon.eg, the eCommerce giant recently announced. “Souq.com is now Amazon.eg,” a statement said. The relaunch was announced following the recent inauguration of Amazon’s fulfilment centre in the 10th Ramadan City. “A proud day for Souq.com and Amazon, a day we have been working toward since the two companies […]

The core of data-driven marketing is better characterisation of the individual. Google, Facebook and other platforms characterise users’ desires and match them to companies that can satisfy them. Users contribute to smart ecosystems, overlaid across devices and applications, and companies are analysing and capitalising on information quickly and in near real-time. It allows them to […]

Amazon faces a $887 million fine after a European Union data privacy regulator revealed that the e-commerce giant had violated the GDPR, in an advertising-related decision. Imposed on July 16 and disclosed on Friday in a financial filing, the record-breaking fine is the largest in the law’s three-year history, followed by Google’s 2019 fine of €50 […]

eCommerce enabler Opontia has acquired UAE-based direct-to-consumer (D2C) medical equipment and therapeutic products, Novimed. Novimed launched in 2017 with its first core product: medical pillows and cushions for patients suffering from acid reflux. The company now offers different kinds of medical products to support patients and physicians during treatment plans, including medical braces, foot care […]

Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth.  When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]

Tinuiti, the performance marketing firm across the Triopoly of Google, Facebook, and Amazon announced that it has earned TikTok’s Campaign Management badge within the TikTok Marketing Partner Program, becoming the first US-independent agency to receive the accreditation from the leading destination for short-form mobile video. The accreditation will help Tinuiti clients leverage TikTok’s comprehensive suite […]

Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead of competitors. Investment in vendor solutions that promise enhanced business operation is a top priority across industries. From AI-driven customer engagement solutions to an innovative CRM model, here are a few […]

Amazon acquired a team of more than a dozen satellite experts from Facebook to work on Project Kuiper. The wireless internet experts were hired by Amazon as it aims to launch thousands of satellites and roll out broadband services in the US and abroad. The employees moved from Facebook to Amazon in order to work […]