Tinuiti, the independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and measurable ROI for brands, specifically by leveraging Influencer Marketing. The unique breadth of in-house tools allows for better strategy and tactical […]
Amazon is launching the Alexa Skill A/B testing service. The new service allows skill builders to design A/B experiments with the goal of maximising in-skill purchases, repeat visits, and number of dialogs for a session. “With the new A/B skills testing service, we were able to design and deploy an A/B test in a little […]
TLDR: Programmatic Advertising uses artificial intelligence (AI) in real-time bidding to help automate and streamline the advertisement buying process. In short, programmatic campaigns allow you to specify a target market, budgets, and goals for the campaign. Due to the Covid-19 pandemic, digital advertising spend has exceeded traditional media spend. Altogether, this is great news […]
Semrush, an online visibility management and content marketing SaaS platform, announced that for a limited period of time it would offer certain Amazon Alexa Internet paid users a free subscription to its Trends traffic tools. To claim free access to Semrush traffic tools, Alexa Internet users may simply follow a link, fill in the survey […]
A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
Ex-military man Joseph Carter recently founded Automation Pays, a full-service eCommerce automation service helping people launch and maintain their stores on Amazon, Walmart and more. Automation Pays helps sellers automate and optimise on many different platforms, including Amazon, Walmart, Facebook, Target and Shopify. The company’s unique, full-service packages include eCommerce store management, customer service, returns […]
Amazon recently launched Alexa in Saudi Arabia offering customers an all-new, localised language experience in an Arabic Khaleeji dialect. Alexa, the brain that powers the Echo device family, has unique new features built with Saudi customers in mind, new smart home integrations with compatible devices, and nearly 200 Alexa skills. It seeks to deliver a […]
Pindrop, a global technology offering security, identity, and intelligence for every voice, announced that VeriCall Technology, a solution offered by its wholly owned subsidiary Next Caller, is now the first ANI validation and spoof detection platform available on Amazon Marketplace for Amazon Connect, a cloud-based contact centre service platform. This offering will enhance call verification […]
Amazon has partnered with Abu Dhabi Investment Office (ADIO) to establish a fulfilment centre by 2024 to be built in accordance with the company’s carbon-reduction strategies, the Abu Dhabi government’s media office said. The project will create thousands of jobs, boosting Abu Dhabi’s logistics sector and retail ecosystem and will be in line with the […]
TLDR: NPS is the percentage of customers who answer with a nine or ten (known as “promoters”), minus the percentage of customers who answer the NPS question with a six or lower (known as “detractors”). It is a number that can be gathered and tracked regularly, for the business, store, product, and customer service team. […]
