Amazon

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Shoppers can use advanced AI to hear quick product highlights through the app, reflecting Amazon’s growing AI-driven innovation to enhance the online shopping experience.

Buy for Me uses agentic AI to allow shoppers to buy products from other brand websites directly within the Amazon Shopping app.

Through Amazon Global Selling, Singapore selling retail partners can export their products to customers around the world on Amazon.

Amazon has launched the Buy with Prime app for Shopify, an integration that enables merchants to offer Buy with Prime on Shopify stores.

Amazon also re-engineered the graphical configuration in the Amazon Chime SDK section of the console, allowing users to analyse real-time audio data from voice analytics, Amazon Transcribe, or Amazon Transcribe Call Analytics Amazon launched Amazon Chime SDK call analytics to record and generate insights on real-time audio calls, including transcription, voice tone analysis, and speaker […]

CedCommerce to partner with Amazon to help ecommerce merchants overcome one of the most difficult challenges they face – driving traffic – through Social Ads for Buy with Prime. CedCommerce, a leading multichannel ecommerce enabler, announced the launch of Social Ads for Buy with Prime, which helps merchants to drive targeted traffic on their ecommerce […]

Tinuiti redefines its social offering with the new acquisition, the firm’s third since 2021 Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced its acquisition of Ampush, a leading growth marketing agency with a core focus across social platforms that provides end-to-end performance creative and customer acquisition capabilities. The […]