Amazon

The Amazon Ads MCP Server serves as a translation layer between AI agents and the Amazon Ads API to turn simple prompts into structured campaigns.

Dipashree Das talks about cutting through information overload by focusing on attention quality, emotionally resonant storytelling, and mobile-first content strategies that turn fleeting views into lasting brand impact.

Continua users can now search, compare prices, and shop collaboratively within group chats across Amazon, Google, Instagram, and TikTok, simplifying the holiday shopping experience.

The programmatic buying partnership give advertisers using Amazon DSP direct access to Netflix’s premium ad inventory across 11 global markets

Cannes Lions 2025 highlighted global advertising and media innovations, with major companies launching AI tools, streaming integrations, and programmatic solutions to drive performance marketing and real-time consumer engagement.

Omnicom expanded its media and data capabilities through platform partnerships, aiming to support precise, real-time audience targeting across livestreaming, sports, retail, and commerce media.

Shoppers can use advanced AI to hear quick product highlights through the app, reflecting Amazon’s growing AI-driven innovation to enhance the online shopping experience.

Buy for Me uses agentic AI to allow shoppers to buy products from other brand websites directly within the Amazon Shopping app.

Through Amazon Global Selling, Singapore selling retail partners can export their products to customers around the world on Amazon.

Amazon has launched the Buy with Prime app for Shopify, an integration that enables merchants to offer Buy with Prime on Shopify stores.