AI

Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.

Lead IQ summarises LinkedIn data around prospects' experience, achievements, interests, commonalities, and activities.

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for fraud protection.

Customers now gain access to Google’s Gemini models directly within Optimizely’s products via Opal, the AI assistant across Optimizely One.

FrostAI is designed for a wide range of applications, including identifying emerging growth opportunities and monitoring disruptive technologies across various sectors.

Marketers’ optimism about AI continues to grow, with 80% reporting that their use of AI tools exceeded return on investment expectations.

Zimmerman’s AI-driven Marketing Mix Modelling evaluates econometric data and channel effectiveness, enabling optimised ad-spend and transparency across campaigns.

Despite positive figures, many APAC countries continue to express concerns about AI.

SENNA uses robust machine learning models like SARIMA and autoregressive (AR) algorithms to forecast key business outcomes.

This platform’s unique approach aligns with Axis Bank’s philosophy of ‘Dil Se Open.’