AI

OpenAI’s text-to-video AI Sora was used during conception to prototype ideas and explore different camera treatments, but the final animation was created entirely by human artists.

AssistantNLP becomes available to businesses worldwide, starting with its first service: the AI-Powered Receptionist.

Synergetics is introducing AgentWorks with capabilities that enable AI Agents to interact with other AI Agents across network and enterprise boundaries.

The new integrations empower marketing teams to deliver multichannel personalisation with greater ease, efficiency, and ROI.

Retention-focused strategies are essential for unlocking sustainable growth and maximising ROI.

Focus on AI as a collaborative tool, not a replacement, says Ross Symons, Chief Creative Officer at ZenRobot. He shares his experience of training creatives and marketers to combine human intuition, strategic thinking, and artistic skills with AI’s efficiency.

Despite some disappointments in 2024 investments, retail leaders are recalibrating their budgets to address inefficiencies.

Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.

Engagement AI enables customer success managers to manage customer relationships more effectively, personalise engagements at scale, and surface risks and opportunities earlier.

A recent survey of SundaySky customers found that 66% of respondents are using more than three video tools to achieve their goals.