AI search

The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.

G2's new capabilities include richer buyer content, identity verification via LinkedIn, a new model context protocol (MCP) powered by Claude, and expanded market intelligence.

The launch of AI Shelf comes as AI answer engines — including ChatGPT, Perplexity, Gemini, and others — fundamentally change how consumers find and purchase products.

Algolia expanded customisation within Shopify App Blocks, giving merchants greater control over how search behaves without requiring a storefront rebuild.

The AI Visibility Audit and the GEO Topic Planner are designed for B2B brands seeking to sustain relevance and build more brand trust in a new era of search.

This partnership combines Botify's expertise in ensuring agents and bots can fully consume the right optimised content with DataDome's ability to distinguish legitimate agents from malicious bots.

Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.

AI-powered search tools like ChatGPT are disrupting the search landscape, with 83% of users now preferring AI search over traditional search engines for faster, more relevant answers.

Marketing in the age of AI-powered search means brand content needs to be discoverable across formats and intuitive to intent. Brands that embrace context engineering have the opportunity to move from reactive campaigns to anticipatory experiences.

As AI tools like ChatGPT and Perplexity change how people search, traditional SEO is facing new challenges. Learn what Generative Engine Optimisation (GEO) means and how marketers can adapt to stay visible in AI-driven results.