AI marketing

Simon Data’s new Composable AI Agents give marketers hands-on control to uncover insights, personalise campaigns, and automate actions at scale.

The acquisition of Movable Ink by STG aims to boost AI-powered personalisation in marketing, combining innovation and customer-centric strategies to transform CXs.

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.

FMG’s AI strategy is focused on practical innovation: embedding AI across every part of the platform to help advisors create more impactful marketing and help compliance teams review content more efficiently.

Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions – including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.

Zeta Answers integrates first-party data to detect customer intent shifts and trigger immediate actions across marketing channels.

Tesseract delivers actionable insights for AI-savvy marketing strategies, whether it's identifying brand mentions in ChatGPT outputs or assessing visibility in Google’s AI Overviews.

The launch of Active Intelligence reflects a move toward automation that aligns marketing efforts more closely with defined business goals across multiple channels.