AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.
New PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.
As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.
AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations.
Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behaviour.
Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
Viral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.
With the AI Native Ads solution, Verve is extending that strategy from insight to activation, giving advertisers a way to reach consumers directly within generative AI environments.
With Ads Studio in Profound, marketers can manage the relationship between organic and paid marketing in AI Search from one place.
The Perficient and Gradial partnership brings agentic marketing capabilities to life via agentic orchestration across the marketing technology stack.
