AI marketing

Klaviyo's AI capabilities will enable brands to deliver consistent, personalised experiences across multiple touchpoints, improving customer engagement and conversion rates.

As marketing and advertising technologies converge, Ivy addresses a growing demand for solutions that help marketers navigate fragmentation and unlock efficiency at scale.

Together, Didomi Partners and Sourcepoint will help publishers and advertisers fuel smarter data strategies, resulting in better business outcomes and monetisation opportunities.

The Analyst Agent connects directly to Auxia’s AI decisioning and optimisation systems, surfacing hidden performance drivers down to specific audiences or creative variants while continuously learning from user interactions.

AI content at scale can drown your unique voice. Here’s how smart digital asset management keeps your brand message clear, controlled and on point.

Simon Data’s new Composable AI Agents give marketers hands-on control to uncover insights, personalise campaigns, and automate actions at scale.

The acquisition of Movable Ink by STG aims to boost AI-powered personalisation in marketing, combining innovation and customer-centric strategies to transform CXs.

As rising UA costs impact mobile app growth, marketers turn to AI to help spot patterns, recommend changes in ad buying, and automate actions to move swiftly. Can this efficiency help offset increasing CACs? Martechvibe spoke to the gaming experts to find out…

InfoSum enables secure, federated data collaboration, allowing Samba TV and WPP Media to support brands in scaling AI-powered marketing solutions without compromising data privacy or control.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.