AI marketing

adVantage leverages a centralised intelligence hub that continuously learns from user interactions, refining its outputs to foster deeper engagement and stronger business outcomes.

With brand lift integrated into campaign delivery, media companies can demonstrate how advertising drives both immediate performance and long-term brand outcomes.

Braze also announced the BrazeAI release, which includes generative and agentic capabilities that empower marketers to effectively apply intelligence and deliver more relevant and meaningful experiences at scale.

As part of the partnership, DAIVID’s AI models will be integrated into AdGreetz’s creative-generation platform, enabling advertisers to understand the emotional and business impact of their social video or display ads within seconds.

Klaviyo’s Marketing Agent autonomously plans and launches campaigns, while Customer Agent delivers 24/7 personalised assistance, enabling brands to execute marketing and service seamlessly within one AI-first B2C CRM.

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

These new tools operate alongside Flamel.ai's core marketing hub—which includes BrandCheck AI, a digital asset manager, scheduling tools and a content calendar—to create a unified marketing experience for franchisors and franchisees.

The new GEO tool enables marketers to monitor how their brands appear across leading AI systems, including ChatGPT, Gemini, and Claude and to optimise for those answers with targeted, actionable recommendations

Markethinking represents a fundamental shift from prompt-driven AI tools to autonomous agents that independently research, analyse, strategise, and execute complex marketing decisions with minimal human intervention.

Later's Brand Suitability Insights analyses 12 categories, from profanity to competitor conflicts, to help mitigate potential downsides while also surfacing the upsides of creator partnerships.