AI marketing

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.