AI marketing

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.

Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organisation.

These capabilities are now available through AnyAI Agent, the company’s enterprise-grade agentic AI solution.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.

New PurchaseLoop capabilities use live brand campaign signals and in-app behavioural data to optimise towards app installs, web acquisitions and ROAS.

As AI accelerates marketing decisions, Sarah Maina of AppsFlyer explains why trusted measurement, reliable data and human oversight will determine whether that speed translates into sustainable business growth.

AI Grow analyses website visitor behaviour in real time to identify the optimal moment to present email and SMS sign-up invitations.

Marketing AI builds a living digital twin of each customer, a small language model (SLM) fine-tuned on that person’s unique behaviour.