AI marketing

The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage's position across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.

Using Thryv’s AI-driven automated software, home service businesses can market their services to high-intent prospects and accelerate revenue growth.

The Wunderkind Audiences for Meta integration delivers higher match rates, lower CAC, and smarter orchestration across email, text, and paid social.

Trained on campaign data from creators, social posts, Linkin.bio transactions, and influencer-driven purchases, Later EdgeAI enables performance prediction, confident creator selection, and measurable results across the purchase funnel.

The Launchpad solution delivers paid media planning and management across platforms, leveraging smart automation, streamlined workflows, and structured client engagement to ensure rapid execution and consistent results.

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

By bringing these technologies together, Optimizely and Google Cloud are tackling two of marketers' biggest hurdles—fragmented customer data and the difficulty of personalising content at scale.

Salesforce Marketing Cloud already orchestrates who to reach and when, and Jasper offers automated, governed content pipelines that flow into Marketing Cloud campaigns.

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.

By empowering marketers with intuitive, adaptive experiences, Athena removes the friction between the human and AI and helps marketers take smarter actions and maximise ROI at every touchpoint.