AI in Marketing

The report reveals that CMOs are facing stagnant marketing budgets for 2025, with many turning to AI and data analytics to drive productivity gains.

The new solution by Keen and TapClicks will tackle the challenges of fragmented data silos and reactive decision-making in traditional marketing platforms.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

Additional data pointed to increased use of AI agents and autonomous AI.

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Rewind 2024: AI revolutionised marketing in 2024, driving creativity, precision targeting, and compliance.

Around 83% of UAE marketers are experimenting with AI, or have already implemented it into their workflows, Salesforce reveals.

The Kantar AI Lab includes the Kantar AI Assistant (KaiA), a conversational generative AI assistant that allows marketers to interact with data more intuitively by just asking questions.

Xtend's AI-driven capabilities offer in-depth data analysis and strategic marketing guidance, ensuring cost-efficient campaigns for all business partners.