AI algorithm

What do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. Smith School of Business makes getting a read on consumer sentiment easier and more accurate than ever. Maryland Smith’s Kunpeng Zhang and Wendy […]

While emotional marketing gets more popular every year, technology and social media have amplified customer impact  A day without Whopper. It’s not often you see a competitor go out of their way to support their rival company. During every McHappy Day, $2 from each Big Mac supports children with cancer. Showing solidarity, Burger King once […]