agentic commerce

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Novi Launches AI Shopping Optimizer to Boost Product Visibility

Novi's AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand's information.

Staff Writer

September 25, 2025

Google, PayPal Partner to Transform Digital Commerce

The product innovations from PayPal and Google help advance the intelligent agent revolution, equipping consumers, merchants, and developers with flexible tools to engage in the next generation of digital commerce.

Staff Writer

September 19, 2025

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BigCommerce, Feedonomics Deepen Partnership with Google Cloud

The collaboration delivers new capabilities for BigCommerce merchants to improve product discoverability and increase conversions across the Google Cloud ecosystem.

Staff Writer

August 01, 2025

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Viant, Tubi Expand Partnership to Drive Performance in CTV

2 days ago By deepening publisher integrations through Direct Access and driving adoption of IRIS-enabled contextual solutions, Viant is helping define the future of addressable advertising in CTV.

Perficient, Salesforce Partner to Power Agentic Enterprises

2 days ago Together, Perficient and Salesforce are making a joint commitment to help businesses evolve into agentic enterprises to enhance employee performance, unify data, accelerate decision-making, and deliver more personalised CXs.

NIQ Launches Global Data Clean Room on Snowflake

2 days ago By operating in clean rooms, both NIQ and Snowflake help customers ensure privacy is maintained, data is auditable, and measurement data leaves the clean room according to approved aggregation rules.

Meta Expands AI Tools for Advertisers

2 days ago Meta has introduced Business AI, campaign optimisation tools, and expanded Advantage+ and creator collaboration features, helping brands deliver personalised ads and improve performance across Facebook and Instagram.

Measured Upgrades Measured Incrementality Model (MIM)

2 days ago With these enhancements, Measured sets a new standard for how Causal MMM delivers faster, more transparent, and confident decisions in today’s complex and fragmented media landscape.

Zeta Global to Acquire Marigold’s Enterprise Business

3 days ago The acquisition combines Marigold’s enterprise marketing strengths in loyalty, omni-channel engagement, and personalisation with Zeta’s AI-powered platform and global data assets.

Stravito Launches Stravito AI Personas

3 days ago By connecting to each brand's proprietary knowledge, Stravito AI Personas contextualises research to extract insights and deliver traceable answers from trusted sources.

Publica by IAS Expands Partnership with Samsung Ads

3 days ago Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video programming across CTV inventory more effectively.

Engineering Self-Propelling Engines of Growth

4 days ago Mobile-first marketers often celebrate installs, downloads, and clicks, but true growth lies in signals like repeat rate, shrinking engagement gaps, loops, and advocacy. Leaders at Uber, Akzo Nobel, Polarsteps, and Prematch share why the quietest growth signals often matter most.

OpenAI Unveils Instant Checkout in ChatGPT

4 days ago The move opens up a new source of revenue for OpenAI, taking advantage of the heavy user traffic on ChatGPT, in addition to its traditional subscription model.