Agentic Commerce

The acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.

The launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.

A new report finds AI agents could influence more than half of eCommerce transactions by 2027, as enterprises accelerate investment in agentic commerce and autonomous shopping technologies.

This partnership combines Botify's expertise in ensuring agents and bots can fully consume the right optimised content with DataDome's ability to distinguish legitimate agents from malicious bots.