Agentic AI

Adobe’s AI agents will support marketers and CX teams in making faster, smarter decisions within the Adobe Experience Platform applications.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

Cotribute’s Agentic AI Growth Agents and embedded Decision Intelligence tools are designed to be auditable, explainable, and fully configurable, supporting institutional compliance, branding, and oversight needs.

Wildix combines contextual automation, shared data, and a no-code interface to streamline daily tasks, reduce response times, and help teams handle workloads more effectively.

By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.

The research highlights the urgent need for technology vendors, many of whom are still only exploring the potential for agentic AI deployment within CX, to accelerate their strategies.

Salesforce will support Informatica in delivering AI-powered data tools that unify, manage, and connect data across cloud, hybrid, and multi-cloud environments in one platform.

The AI suite goes beyond basic automation with intelligent orchestration, helping organisations scale operations faster and reduce manual work.

IntellAIgent uses Agentic AI to transform front and back-office customer service operations in seconds, with personalised, complex, context-aware automations

Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.