Agentic AI

The acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

With Programmatic CRM, Movable Ink continues to advance enterprise AI personalisation, helping brands deliver more connected, relevant CXs at scale.

DoubleVerify is introducing capabilities that enable advertisers to access their DV data using their preferred conversational AI tools, supported by the MCP open standard.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.

Adobe GenStudio for Commerce Media Networks is a new offering that enables global retailers to help partner brands become active advertisers on commerce media networks.

Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The partnership combines Equativ’s omnichannel media platform and Creative Enhancement technology with SofiaPulse’s agentic creative infrastructure.