Agentic AI

Anthony Rotio on why experiments must become durable memory, why warehouse‑native CDPs beat stale copies, and the limits he won’t compromise to chase automation.

Agent Intelligence shows teams the effectiveness of the AI agents they build, the customer impact and what to do next.

AI is changing how customers search, shop, and interact with brands. Can retailers use real-time personalisation to create more relevant experiences across every channel?

MoEngage for Shopify is composable by design, allowing merchants to start with individual channels without migrating their entire stack and consolidate later.

Insights Studio connects MediaRadar's intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve.

Braze’s new Decisioning Studio Go, Agentic Standards, Operator Connect and conversational AI capabilities automate real-time customer journey decisioning and engagement.

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.