Agentic AI

Together, AXL and PUSH are launching STRATIS, an agentic AI operating system for marketing intelligence and operations.

As marketing technology stacks grow more complex, 2025 became the year consolidation turned strategic. From data intelligence to AI-driven personalisation, these acquisitions reshaped how enterprises think about scale, speed, and competitive advantage across the martech ecosystem.

From AI-powered personalisation to agentic marketing, discover why MEA and SEA are shaping the future of customer engagement in martech.

Hitesh Malhotra, Marketing Head, 6th Street.com, explains how AI is moving from a background tool to a key player, helping retail brands make faster decisions, cut campaign costs, and connect with shoppers in smarter, more personal ways.

Over 40% of agentic AI projects will fail by 2027 due to escalating costs, unclear business value or inadequate risk controls, according to a Gartner report.

As generative and agentic AI reshape how we design digital journeys, Wells Stringham, Head of Experience at Apply Digital, shares what the new playbook looks like from synthetic personas and faster content creation to KPIs that truly matter.

Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.

Agentic AI is redefining customer support by delivering personalised, reliable experiences at scale—building loyalty through speed, memory, and meaningful interactions.

The age of prompt-based AI is fading — replaced by autonomous systems reshaping how we discover products, craft experiences, and build loyalty in a hyper-competitive market.