Agentic AI

Adobe's latest AI innovations are changing how businesses connect with customers and the daily work of experience makers tasked with delivering and orchestrating impactful customer engagements.

The InMobi Buyer Hub aims to make it easier to build and manage programmatic campaigns while reducing unnecessary steps with AI tools, a self-serve interface, and privacy safeguards.

Daniel is built to process real-time performance data, monitor competitors and market trends, support campaign planning, and manage paid media execution across key ad platforms.

Adobe’s AI agents will support marketers and CX teams in making faster, smarter decisions within the Adobe Experience Platform applications.

Leveraging neuro-contextual, Liz operates like the human brain—recognising patterns, interpreting context, and responding dynamically to user interests, emotions and intentions.

Cotribute’s Agentic AI Growth Agents and embedded Decision Intelligence tools are designed to be auditable, explainable, and fully configurable, supporting institutional compliance, branding, and oversight needs.

Wildix combines contextual automation, shared data, and a no-code interface to streamline daily tasks, reduce response times, and help teams handle workloads more effectively.

By integrating Symbl.ai technology, Invoca will help customers drive efficient growth by blending AI-powered engagement with rigorous, real-time measurement to meet buyers where they are.

The research highlights the urgent need for technology vendors, many of whom are still only exploring the potential for agentic AI deployment within CX, to accelerate their strategies.

Salesforce will support Informatica in delivering AI-powered data tools that unify, manage, and connect data across cloud, hybrid, and multi-cloud environments in one platform.