You get cited for what others say about you as much as for what you say as a brand. Answer engines lean on the same authority signals but draw from a narrower set of sources they already trust. “I’d resist treating AEO as an independently dialable lever: citation frequency is now a lagging consequence of authority,” says Jason Huan, CMO at Endowus.
Getfluence and OtterlyAI help brands turn AI search insights into targeted editorial placements and stronger visibility.
AppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.
As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.
The AI Visibility suite turns TikTok, Instagram, and UGC videos into structured, hyper-optimised content that ChatGPT, Perplexity, and Google Gemini can cite.
Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.
The Liferay and MarketFully combination enables enterprises to launch multilingual, culturally adapted, and search-optimised experiences in every market.
The AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.
Powered by Sounder Discovery Agent, Palmata uncovers what shapes AI-generated answers and translates those insights into actionable content decisions.
AI Search Lift complements emerging AEO (answer engine optimisation) and GEO (generative engine optimisation) strategies by adding an outcomes layer.
