advertising

Through adopting Yahoo Identity Solutions, publishers can easily monetise their ads for logged-in and non-logged-in audiences.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

prDOOH competes with social media (85%) as a leading choice for brand-led campaigns, even surpassing traditional DOOH (80%).

Teads’ roadmap includes plans to export support of objectives on web and mobile platforms this year, delivering stronger results and increased efficiency through automation.

This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions.

The new integration will improve advertising targeting and performance across Roku Media.

Combining Teads’ video and branding strengths with Outbrain’s performance solutions, the platform will offer direct supply paths to premium media owners on the open internet and CTV.

Global independent technology company PubMatic has announced its association with Disney+ Hotstar to transform the advertising landscape for digital advertising in India.

The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.