advertising

Unified ID 2.0 converts first-party data, such as an email or mobile number, into a hashed and salted identifier.

From across AI, brand experiences, advertising, and the creator economy, here are 10 takeaways inspired from SXSW.

Lotame will drive APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions.

By integrating VideoAmp’s data directly in the platform, Strata customers will be able to transact and analyse the delivery of ads based on this data asset.

Multi-venue campaigns are designed to maintain budget efficiency and give merchants control over their advertising spend.

As a YouTube Partner Sales program partner, AnyMind Group can offer reserved advertising inventory on content produced by AnyMind-affiliated creators and channels.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

AdSpark’s adtech ecosystem will offer businesses an efficient way to engage audiences while providing creative content that resonates.

Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data.

Beacon’s seasoned team adds decades of experience working with top global brands to the Yes& roster.