advertisers

Realize allows advertisers to tap into display and even more parts of Taboola’s large network of publishers, apps and OEMs.

Fluent’s identity graph leverages an extensive first-party database of customer insights and behaviours.

DV360 helps teams execute digital advertising campaigns, organise audience data, purchase inventory, and optimise campaigns.

Veritonic’s solution ensures a comprehensive and validated understanding of podcast audiences.

The integration gives advertisers access to Bombora’s digital audience data, allowing them to reach B2B audiences at scale.

With PubMatic’s advanced and privacy-safe targeting capabilities, advertisers can refine their audience by demographics, interests, and even past viewing behavior.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

The integration with Getty Images is part of a wider expansion of TikTok’s tools, including Symphony Creative Studio.

This new offering for brand safety provides advertisers with transparency and control over their campaigns by leveraging Zefr's patented AI and ML technology.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.