advertisers

The integration gives advertisers access to Bombora’s digital audience data, allowing them to reach B2B audiences at scale.

With PubMatic’s advanced and privacy-safe targeting capabilities, advertisers can refine their audience by demographics, interests, and even past viewing behavior.

Fragmented solutions have led to inefficiencies, wasted ad spend and reduced yield. A proactive, first-party data strategy with solutions focused on curation, collaboration, and generative AI (GenAI) is now essential.

The integration with Getty Images is part of a wider expansion of TikTok’s tools, including Symphony Creative Studio.

This new offering for brand safety provides advertisers with transparency and control over their campaigns by leveraging Zefr's patented AI and ML technology.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

‘Search Ads Campaign’ enables sophisticated keyword-based ads which specifically target TikTok’s search results page.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Contextual targeting has helped brands meet their ideal customer across the world Google announced phasing out of third-party cookies in 2020 over mounting piracy concerns. However, it has been delayed, still awaiting implementation as of September 2022. Marketers have loved every bit of this cookie as it helped them track users and customise their browsing […]

Ahead of her session at VMF South Africa, Marketing Science expert Dimple Dinesh talks about the importance of data culture and measurement techniques “It is essential for marketers today to determine the success of their business based on the right business KPI, such as return on investment, as opposed to using proxy metrics, such as […]