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With the loss of cookies and identifiers, advertisers expect reduced marketing effectiveness. Did you know that 85 per cent of advertisers believe that the industry needs to do more than just the bare minimum to embrace a privacy-first age? Advertisers are understandably concerned about the impact of privacy-related disruption. From cookie deprecation to ongoing privacy […]

Powered by identity with a central focus on privacy, LiveRamp focuses on providing data value to advertisers and brands Marketers aside, every individual in the business world today realises the importance of leveraging data to deliver the best customer experience possible. Data is the competitive advantage for business growth and customer loyalty. And where there […]

Five announcements that marketers need to know to navigate today’s rapidly shifting advertising landscape From product feeds and TV campaigns to the ability to optimise campaigns for in-store sales, the recent Google Marketing Live event unrolled a slew of changes and additions to Google Cloud that can have a major impact on advertisers. Here are […]

TikTok’s Branded Mission allows marketers to obtain content directly from creators instead of going through an agency. Creators are on the cutting edge of fashion and represent a new generation of storytellers pushing the boundaries of entertainment and creating culture. The video creation platform defined in a blog post, “Storytelling brings communities on TikTok together, […]

Baidu Global has integrated its marketing platform MediaGo with Xandr’s data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers, and companies now have access to display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the United States, the relationship will […]

The Trade Desk’s latest move to pull out of Google’s Open Bidding and pitch a new product that aims to level the playing field could build stronger relationships between advertisers and publishers. The global ad market is predominantly managed by three companies, namely: Alphabet (Google), Meta (Facebook and Instagram) and Amazon. According to WARC’s analysis […]

Kubient, a cloud-based software platform for digital advertising, has announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient’s publishers the ability to access additional premium inventory from […]

Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]

While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]

Advertisers are scrambling for ad tracking strategies as it directly affects their business ROI. The cookie crumbles at what expense? It was not until the mid-1960s that the word ROI made an appearance. At the time, marketing and advertising was only a linear concept of demonstrating new products. Tracking the impact and response of advertising […]