adtech

Learn how to detect and eliminate invalid traffic using analytics tools and key metrics. This guide covers practical steps to ensure your ads reach real users.

The AI-powered advertising solution enables marketers to generate ad variations and advanced insights

Innovid will merge with Flashtalking to create an omnichannel ad tech platform.

SAS 360 Match empowers multi-channel retailers to deliver personalised, contextually relevant advertising campaigns across various channels.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.

Ansira's strategic acquisitions bring together like-minded, talented teams who will continue to drive innovative platform development, benefiting from the complementary technologies of BrandMuscle and SproutLoud. 

CAM leverages the adaptive streaming technology from SeenThis along with PubMatic’s premier inventory and the technology prowess of IPG Mediabrands performance agency, KINESSO.

Adthena's 2.0 update leverages real-time genAI to answer customers' complex questions about their own search data and deliver instant, tailored responses and reports directly within the platform.

Through this partnership, MiQ and Hoppr will empower brands to target their desired audiences by enabling advertisers to plan and purchase inventory that guarantees ad viewership.