adtech

The new musical identity of M1 will be incorporated into advertising campaigns, customer support correspondence, and digital channels.

Through the Halan super app, users gain unprecedented access to a wide array of financial tools and services, seamlessly integrated into a single platform.

The investment will fuel Mubashir's expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally.

The latest update leverages the capabilities of machine learning algorithms, enabling Reddit’s ad platform to analyse various factors, such as target audience, ad objectives, effective ad copy suggestions, etc.

The Content Intelligence Hub unites the strengths of Adobe, AWS and Deloitte Digital to bring brands a transformative solution for secure, intelligent content creation and personalisation.

Are advertisers ready to face the challenges of navigating valuable metrics from the abundance of real-time data? If yes, which KPIs align with their business objectives, and how are AI-powered insights helping them?

With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website’s content.

This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.

CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.

This acquisition of Admetricks will offer a more comprehensive solution for marketing and advertising across channels.