adtech

The Content Intelligence Hub unites the strengths of Adobe, AWS and Deloitte Digital to bring brands a transformative solution for secure, intelligent content creation and personalisation.

Are advertisers ready to face the challenges of navigating valuable metrics from the abundance of real-time data? If yes, which KPIs align with their business objectives, and how are AI-powered insights helping them?

With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website’s content.

This agreement seeks to provide advertisers with greater transparency during their Snapchat campaigns by employing IAS’ AI-powered total media quality (TMQ) brand safety and suitability measurement tool.

CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process.

This acquisition of Admetricks will offer a more comprehensive solution for marketing and advertising across channels.

Powered by Intent.ai and FonYou, Airtel Ads is designed for advertisers, media agencies, and businesses.

The updated guidelines will enable companies managing Bitcoin ETFs to leverage Google's advertising platform to raise awareness and attract investors.

The partnership of Deliveroo with Rokt will grow the company’s advertising platform and build a new revenue stream.

Reddit’s new SMB site includes a range of usage notes and pointers, which highlight the value of Reddit for SMB promotions.