Adobe

Together, Adobe and Semrush will deliver a comprehensive solution that gives marketers a holistic understanding of how their brands appear across owned channels, LLMs, traditional search and the wider web.

The partnership brings together Adobe’s creative expertise with Google’s advanced AI models—including Gemini, Veo, and Imagen—to usher in a new era of creative expression.

New AI-powered capabilities—including GenStudio for Performance Marketing, Firefly Design Intelligence, and Firefly Creative Production for Enterprise—simplify the process of scaling on-brand and personalised content.

As agencies navigate the intersection of technology and creativity, AI is emerging as the new creative backbone. Daniel Martins of GALERIA.ag and Raul Braga of Adobe share how AI-driven workflows can scale campaigns without sacrificing originality.

The collaboration between Adobe and LinkedIn helps businesses create, manage, and optimise B2B video campaigns, allowing them to produce high-quality content with minimal resources and without expert skills.

To make AI visibility insights accessible to everyone, Adobe also introduced a free Chrome extension (“Is Your Webpage Citable?”) that is powered by LLM Optimizer.

The new AI agents by Adobe are aimed at streamlining complex purchasing cycles and delivering more personalised experiences for business customers.

Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.

With Adobe GenStudio, Qualcomm can optimise its entire content supply chain to meet this demand, leveraging AI to power the production, activation, and measurement of personalised experiences.

Leveraging Adobe’s generative AI model, Adobe Firefly, the integration brings advanced image creation and editing directly into the Webflow platform, speeding up visual content workflows and simplifying site building.