Adobe

AI is changing how customers search, shop, and interact with brands. Can retailers use real-time personalisation to create more relevant experiences across every channel?

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.

Merkle MENA’s Deepak Mankani outlines that only retailers who move from fragmented stacks to integrated, agentic CXM will bag higher conversion, bigger baskets, and lower service costs.

The joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.

The suite by Stensul brings audience logic from activation platforms into the campaign creation process without requiring marketers to work with customer-level PII.

Adobe GenStudio for Commerce Media Networks is a new offering that enables global retailers to help partner brands become active advertisers on commerce media networks.

Adobe Brand Visibility is a comprehensive solution for GEO that combines the capabilities of Adobe LLM Optimizer with Semrush’s AI Optimization.

In a new partnership with Semrush, all Lovable users will have access to Semrush’s search intelligence natively inside the building experience, so founders can create projects for brand visibility and growth from the outset.

Adobe's productivity agent orchestrates tools and models to generate images, text and rich content like presentations, podcasts and social posts and power conversational PDF editing in Acrobat.

The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.