Together with adidas AG, Infineon has developed the Lighting Shoe: Equipped with high-end sensor technology, this innovative and intelligent adidas originals NMD S1 shoe senses music and beats from the environment and then reacts with different and programmable lighting effects. Microphones and microcontrollers convert the audio information into dynamic colorful LED effects on the shoe. […]
Antavo launched its latest 2023 Global Customer Loyalty Report and revealed almost 90 per cent of businesses trust that loyalty initiatives will help them overcome the global inflation crisis Antavo, the enterprise loyalty cloud platform, has released its 2023 Global Customer Loyalty Report, highlighting an increasing reliance on loyalty programs to overcome concerns around inflation […]
The GThaler Universe will provide the technologies needed for organisations and individuals to create and enter into the metaverse. In Dubai, the construction of The GThaler Universe started aiming to be the first metaverse. The GThaler Universe, powered by Ethereum and Polygon blockchains, is working with a global team from 18 countries to create a […]
The iconic toy company is a serious business. Innovations and a customer-centric focus helped it become a superbrand. Did you know from its founding in 1932 until 1998, Lego had never posted a loss? In the late 90s, it struggled to compete for children’s attention, as they were over-engrossed in video games. In early 2000, […]
AR filters enable every brand to be a media company. But marketers are using it as a tool to get customers hooked to interactive content Augmented reality came into the marketing big picture in 2019 when Facebook and Instagram launched Spark AR, enabling brands to create their AR filters for free. These filters could be […]
As technology constantly evolves, retailers can upgrade to better methods of customer experience The pandemic ravaged global economic performance, and consumer appetite for digital and contactless shopping radically increased during the lockdowns. In response, retailers quickly sought to change their priorities and operations. Loss of income and declining consumer confidence have driven the decrease in […]
6thStreet.com has announced its launch in Egypt for customers to shop over 800 international brands, including Aldo, Dune London, Tommy Hilfiger, Adidas, Nike, Skechers, Crocs, and many more. The eCommerce platform provides online shoppers with a complete omnichannel experience, enabled by real-time integration with over 1850 Apparel Group retail stores. 6thStreet.com will extend its 100-day […]
YouGov’s Retail Rankings 2021 marks Carrefour at the top of its list with an Index score of +42.2. And Swedish furniture giant IKEA is placed second (33.1), followed by UAE’s retail major Lulu Hypermarket in third (30.8). Amazon.ae secures the fourth place (26.8) in the list, while Amazon’s paid subscription programme Amazon Prime appears in […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
Moving into the marketing arena, the social media platform Instagram gives brands a chance to gather an IG clientele. Imagine a map where Instagram users were country, it would surpass the population of the whole of the Middle East. Instagram’s strong outreach capabilities and an effective suite of tools could conquer global market shares. There […]
