ad monetisation

With the Adtelligent Retail Media Platform, retailers can fully manage and monetise their media inventory across on-site, off-site, and in-store channels – all from one interface.

With this launch, Hydrolix enables AWS customers to gain deeper insight into their content workflows and ad delivery strategies without increasing operational overhead.

Disney leverages Magnite’s technology to monetise its ad-supported inventory across the company’s entire portfolio.

Through adopting Yahoo Identity Solutions, publishers can easily monetise their ads for logged-in and non-logged-in audiences.

Misalignment can hurt ROI, making strategic platform selection and effective ad model negotiation essential. Brands should define their objectives and choose platforms that align with their target audience.

The future of ad monetisation hinges on balancing advertiser satisfaction with growth and returns while ensuring advertisements do not disrupt customers.