ad fraud

Ad fraud isn’t static; it evolves. Beyond traditional schemes like click fraud and ad stacking, fraudsters are now weaponising advanced AI.

The new AI-powered addition brings enhanced detection capabilities, increased accuracy, and faster response times for fraud protection.

Explore how AI-based click fraud detection software and Google’s ad policies are preventing click farms.

Fake traffic and ad fraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses.

From bidding wars to dirty traffic, how can marketers take a proactive approach to fraud prevention? Invalid traffic (IVT) and ad fraud can severely damage campaign ROI by creating the illusion of real traffic. As businesses invest more in influencer marketing, ads become prime targets for dirty traffic.

To serve the regional market, Pixalate provides an MRC-accredited Analytics platform with ad fraud protection tools and local client support – including APIs for developers.

Ad fraud is a major concern for marketers, with the cost surpassing $81 billion in 2022. This can lead to wasted ad spend and skewed data, ultimately harming campaign performance and ROI.

Ad fraud is costing marketers approximately USD 20 billion per year. From fake audience to fake traffic, and fake clicks, to fake installs; advertisers are paying for clicks and exposure that never happens. In October 2018, Buzzfeed News uncovered a massive mobile ad fraud that affected over 125 android apps and websites, including Facebook, Lyft, […]

Despite continued efforts by the advertising community, ad fraud continues to plague advertisers and technology platforms. A report released by cybersecurity company Cheq states that advertisers will lose more than $23 billion globally to ad fraud in 2019. There are very few steps like ads.txt taken to ensure ROI for marketers who are spending billions. […]