acquisitions

Who's buying whom—and why it matters: A breakdown of the biggest martech acquisitions transforming how brands connect, personalise, and scale.

With a footprint of more than 29,000 retail locations, GSTV delivers contextually relevant video advertising supported by advanced data and analytics.

Touchcast’s AI technology will be integrated with Infinite Reality’s portfolio of products and services including Napster, iR Studio, and iR Enterprise.

This acquisition aligns with Loftware’s strategy to modernise product identification throughout the supply chain.

By acquiring The Search Monitor, Similarweb addresses the growing need for brands and their partners to protect brand integrity.

Brunner will be the performance solutions partner for Rakuten, continuing to provide digital media services to its clients.

Braze furthers agentic AI innovation with acquisition of a leading AI decisioning company.

This acquisition enhances AdLift’s service portfolio, enabling brands to leverage next-gen creative solutions, AI-driven marketing strategies, and integrated digital transformation service.

Altify’s account planning AI cloud drives predictable and sustainable revenue growth.

The proposed takeover is part of Google’s aggressive expansion into cloud computing during an artificial intelligence boom.