acquisition

Upon closing of the transaction, Perion will become a wholly-owned subsidiary of Affle and will continue to operate under the Perion brand.

Zoom’s acquisition of Common Room unifies enrichment, buying signals, and AI revenue agents with the platform where customer conversations happen.

The acquisition reinforces Zax's commitment to investing in proven software products with loyal customer bases and accelerating their growth through customer-focused innovation.

Tag’s digital infrastructure and services will provide high quality content at speed and scale for creative, a scaled personalisation engine for customer experience management (CXM) dentsu Group announced that it has entered into a definitive agreement with Advent International under which dentsu will acquire Tag Worldwide Holdings Ltd, the global omnichannel digital marketing production powerhouse.  […]

Retention often relies on far less customer price sensitivity so that the long-term costs are recouped through sales. But is your retention strategy hitting the right note? Majid Al Futtaim’s loyal customers download the SHARE app and earn cashback in points for shopping, dining and entertainment. After collecting adequate points, they redeem them towards future […]

Etsy, Inc., which operates two-sided online marketplaces that connect millions of passionate and creative buyers and sellers around the world, announced the completion of its previously-announced acquisition of Depop for approximately $1.625 billion.  Depop, a community-powered, purpose-driven marketplace to buy and sell unique fashion, extends Etsy’s opportunities further into the high-frequency apparel sector, specifically in […]

Magnite completed its previously-announced acquisition of SpotX from RTL Group, creating the largest independent CTV and video advertising platform, and reinforcing the company’s capabilities as linear TV budgets increasingly shift to digital. Buyers and sellers have long wanted a scaled, independent alternative to the giants that currently dominate the CTV marketplace. The combination of Magnite […]

To maximise gain, publishers must execute multi-layered strategies that rule the three important pillars of SaaS- acquisition, conversion, and retention. These add value to the advantages that SaaS provides, streamlining their purchase path, and sharpening in on high-value opportunities. SaaS is providing businesses with the advantages of cloud-based tools that give convenient access to advanced […]

AppLovin, a global technology platform that provides developers with a unified set of tools to grow their businesses, announced it has entered into a definitive agreement to acquire Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct company.  The acquisition […]

Industry experts come together for a webinar hosted by MarTechVibe in partnership with WebEngage to discuss customer retention strategies during the Covid’19 crisis In this era of rapid advancement of marketing technology, new insights on customer loyalty have fuelled a shift in marketing ideas. Customer retention strategies are now the game changers for a brand’s success. […]