Accenture

MomentumABM will join Accenture Song, strengthening its ability to help B2B marketing leaders improve marketing in an era of increasing complexity, fierce competition and heightened client expectations.

The acquisition is expected to expand Accenture Song’s social marketing capabilities for clients looking to strengthen growth and relevance.

Accenture aims to support clients through the digital product lifecycle using user insights and combined data and AI capabilities.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. 

The companies intend to establish an acceleration hub for generative AI that provides organisations with the technology and experience they need to scale Einstein GPT.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.

The combined strength of Accenture and Einr’s experienced SAP business consultants will further enhance Accenture’s market position with clients and SAP in the Nordic countries.

Accenture Song’s creative, technology and industry expertise and Sitecore’s cloud-based digital experience management software will help companies to build relevant digital experiences. Accenture and Sitecore enhanced their business partnership to help organisations accelerate their response to market changes and better meet customers’ evolving demands across content, experience, and commerce. “Ninety-five per cent of executives globally […]

Real-time medical health and personalisation will go a long way in establishing the patient-organisation relationship Healthcare has been evolving with technological progress and clinical research achievements. Many are diving deep into personalised care. Experts believe non-personalised healthcare services will be considered unethical, uneconomic and inefficient in time. Today, customers demand increased personal guidance and tailoring […]

Accenture has acquired Ergo, a data-centred business located in Argentina that helps companies create a culture of data-driven decision-making using big data, analytics and artificial intelligence (AI). The acquisition expands Accenture’s Cloud First capabilities to drive data-led transformations for clients. Ergo’s team of 200 data specialists will join the Data & AI team within Accenture […]