A/B test

Users can combine real-time insights from customer research with learnings from experimentation to improve their products and services. Conductrics has integrated customer surveying capabilities into its AB testing, experimentation, and optimisation platform. It will enable customer experience (CX) professionals to use direct customer feedback as an integral part of their testing and optimisation practices. Conductrics […]

While making a decision, it is important to consider the ROI and Uplift modelling is a technique that determines the possible gain by acquiring the resources to buy a product. Over the last few years, analytics and predictive models have encouraged progressive marketers to get ahead. And, as these techniques get more common, the competition […]