A final glance at the top news announcements that made headlines in 2021 Customer is the king. They remained at the top of the priority list across sectors, as businesses tried to get back in the game. Marketing trends such as digitisation, automation, social selling, first party data, hybrid models, and cloud adoption made headlines. […]
YouTube continues to grow at a torrid pace, with any sign of pandemic slowdown seemingly behind it. The Google-owned video platform brought in more than $6 billion in advertising revenue in the first quarter of 2021, according to the quarterly earnings report of parent company Alphabet. That is up from $4 billion in the same […]
Sprinklr, the unified Customer Experience Management (CXM) platform for modern enterprises, has been recognised as a ‘leader’ in the Gartner Magic Quadrant for Content Marketing Platforms, 2021. This marks the second consecutive year that Sprinklr has received the ‘leader’ designation. The evaluation was based on specific criteria that analysed the company’s overall completeness of vision […]
