11 hours agoTogether with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.
11 hours agoAlongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.
11 hours agoVideo engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.
11 hours agoOperating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.
a day agoMarketing with a “monk’s mindset” is not about detachment from results, but about discipline in thinking and clarity in intent. As Anand Sankara Narayanan, CMO, Finance House, puts it, the work deserves your everything. The outcome deserves your objectivity.
4 days agoThrough the partnership, Microsoft and Publicis will leverage each other’s expertise to embed agentic AI across the entire flow of work so marketers can focus on what they do best: strategy, creativity and the pursuit of original ideas.
4 days agoThe approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.
4 days agoBuilding on MediaRadar's Competitive and Commercial Intelligence solutions, the new Market Intelligence offering delivers a strategic market view for modern media organisations.
