Unlocked: Mobile and App Growth Summit

ZeMing Chan explains how multi-layered user insights, creative experimentation, and iterative validation improve product hit rates and drive meaningful customer engagement.

Leaders from airport hospitality and digital health discussed how hyper-localisation and geo-targeting help brands enter new markets with deeper cultural relevance, personalised engagement, and responsible data use that builds long-term user trust.

Teresa Widodo explains how brands can drive scalable app growth by aligning business goals with data signals, leveraging discovery platforms, and building lifecycle strategies that move users from installs to long-term value.

Leaders from gaming, fintech, ecommerce, streaming, and UX explored what it truly takes to build habit-forming, personalised apps that drive long-term engagement and sustainable growth.

Harriet Wakelam discusses why ageing populations demand a fundamental rethink of product design, storytelling, and accessibility—and how AI can help organisations listen, learn, and build more inclusive mobile experiences at scale.

Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.

Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.

Mayank Sancheti explains how AI enables scalable user growth by reducing creative fatigue, powering hyper-personalisation, and turning experimentation into repeatable systems across acquisition, onboarding, and retention.

Dipashree Das talks about cutting through information overload by focusing on attention quality, emotionally resonant storytelling, and mobile-first content strategies that turn fleeting views into lasting brand impact.