David Hicks discusses how leaders can prove business impact, build trust as a competitive advantage, and create organisational resilience through clear purpose, aligned leadership, and customer-centric decision-making.
Peggy Anne Salz shared how leading brands rethink data, ad quality, and AI-driven marketing to drive sustainable growth, stronger retention, and better customer experiences in a monetisation-first era.
Norman Nielsen talks about the evolving relationship between paid and organic growth, the power of localisation in ASO and CRM, and how AI-driven segmentation is unlocking the next phase of personalisation.
Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.
Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.
Roberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.
Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
Louise Verschuren shares why app growth is a continuous, full-funnel discipline, how creative has become the new targeting, and why localisation, brand-building, and post-install metrics matter more than installs alone.
Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.
Laurens Jansen explains how Polarsteps balances product-led growth with performance marketing, why authentic UGC matters more than scale, and how seasonality shapes growth priorities in modern consumer apps.
