Summit to Highlight Social Media’s Role in Governance Announced

Social Media for Governance, Middle East’s only marketing technology media platform, today announced the Social Media for Governance Summit (SMGS) to be held in Dubai in November this year.

The conference will discuss global case studies and best practices for the effective use of social media for government entities.

As the number of social media users worldwide crosses 3.5 billion, it has evolved into the preferred medium to reach and engage with the masses. Individuals, businesses celebrities and even governments are now harnessing its power, as an outreach tool. Social Media is now a vital engagement platform for governments and agencies.

The first of its kind conference will empower governments, federal agencies, public sector companies to be better prepared to engage residents and leadership. It will also incorporate learning from global governmental agencies and the key takeaways that can be implemented locally.

Meltwater, the leading media monitoring and social media management company, has joined SMGS as the gold sponsor. Speaking about this association, Rym Bachouche, Head of Marketing Middle East & South Europe said “Whether they are distributing news, connecting with citizens or building trust with the public, government organisations need social media to keep up with how fast the region is developing. At Meltwater, we believe that tapping into the vast amounts of social media data can help public organisations understand citizens, improve services, and grow along with the vision for the region. This partnership will enable us to connect government entities to the insights they need to be a social success”.

SMGS is produced by the region’s only media platform dedicated to covering and promoting marketing agenda. In a short span of 4 months, it has emerged as the most authoritative and insightful website on the subject in the Middle East.

Speaking about the summit, Sanjay Swamy, Director of Strategic Partnerships of, said, “The agenda for SMGS has been well researched to offer senior ministry officials, heads of social media departments, government entities and service providers practical, strategic knowledge. It is well-aligned with the vision of the leadership in the region. The summit will address key pillars of government communications such as monitoring social media content and social media strategies and technologies for federal authorities to respond to enquiries and grievances of citizens”.

To know more about the event program and registration process, visit or email