Pattern Acquires Current

The move will bolster Pattern’s ecommerce acceleration platform, helping companies drive traffic and conversions for product listings on direct-to-consumer websites.

Pattern, a provider of ecommerce acceleration solutions, has acquired Current, a provider of an influencer marketing platform. 

The move will bolster Pattern’s ecommerce acceleration platform, helping companies drive traffic and conversions for product listings on direct-to-consumer websites, global marketplaces, and other digital channels. Current’s platform allows companies to build high-impact ambassador programs from millions of creators, produce authentic content at scale, measure influencer-driven sales and return on spending, and manage creator payouts.

“Conversion is still the biggest commercial opportunity for brands in the digital landscape, and authentic influencer programs drive the kind of high-quality traffic that leads to category-leading conversion,” said Pattern Co-Founder and CEO David Wright. “Current’s technology gives brands the ability to quickly scale up, manage, and optimise their influencer campaigns to keep pace with a rapidly evolving digital and cultural landscape. With Current’s capabilities folded into our e-commerce acceleration platform, it’s a winning combination for brands that want to drive unprecedented traffic and conversion for their product catalogues.”

“It’s never been more important that brands have access to powerful social selling tools to capture their fair share of the $6 trillion global ecommerce market,” said Current Founder and CEO Trygve Jensen n a statement. “Ecommerce is all about being where the customer is. Increasingly consumers begin that journey with creators of all types on social. By adding our technology and services to the incredible Pattern ecommerce acceleration platform, we will become an unparalleled force to drive brand growth across all channels and marketplaces.”