Google Makes Ads Creative Studio Tool Available To All Businesses


Google announced that its Ads Creative Studio tool is now available to all businesses, providing a streamlined way to construct new ad content from your existing assets.

Initially launched in beta mode last year, Ads Creative Studio enables advertisers to create multiple versions of a single display or video ad.

As explained by Google: “[The ads] can be customized for different audiences, locations, languages or contexts. Simply tell us what element of the ad creative – like a product image, superimposed text or sound – you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.” The system will then put together customised versions of ads, based on uploaded assets.

“For example, you might make a rule to change the text overlay on your video creative based on whether your audience is in the market for cold-weather gear or warm-weather travel. We’ll apply the rules quickly to all videos and render the different versions in a matter of minutes. Then, you can create and share a preview that shows every video, along with the rules that apply to that video, with anyone who needs to review it.”

The app will provide these new ads in different formats, including vertically-aligned video presentation, which can be exported for use in campaigns.