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Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.

Zendesk’s new Industry and Custom Agents understand businesses and take action across the systems they use to move work forward.

The expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions.

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks-old claims data it still runs on.

Campaigns that accelerated online sales, engagement, or omnichannel conversions.

Creative, scaled digital activations delivering brand love or measurable uplift.

Organic visibility enhancements for web or app ecosystems.

Adaptive and immediate execution based on signals or behaviour.