less than a minute agoNew research reveals measurement flaws causing MMM to systematically misread affiliate performance—costing brands growth, efficiency, and market share.
2 hours agoThe partnership underscores Vistar’s continued focus on helping brands connect digital and physical channels in more meaningful ways, while advancing DOOH as a full-funnel medium.
2 hours agoOASYS dynamically selects and coordinates multiple AI agents within a single interaction, enabling complex tasks to be completed seamlessly across systems and channels.
2 hours agoReputation IQ, AI Reputation Manager, and AI Location Presence Insights give brands visibility into and control over how they are found, trusted, and chosen in AI-driven search.
2 hours agoThe ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.
22 hours agoThis Martech Day, Martechvibe launches what aims to be a listening list of thinkers who are actively shaping the martech discourse, including but not limited to how AI is applied across stacks and adds customer value.
a day agoAs part of the launch, Zefr is also introducing the Advertising Context Protocol (AdCP)-based integration for YouTube, enabling automated, agent-driven campaign activation within Google’s existing buying ecosystem.
a day agoThe launch of Wayward Boost reflects a shift in Wayward’s offering, moving from a partnerships platform to a broader performance marketing infrastructure that supports multiple channels.
a day agoThrough this partnership, Vaimo will integrate Go Autonomous’s proprietary AI solutions into its service offering, allowing B2B customers to enable autonomous handling of requests for quote, orders, and more.
