How Customer Identity Helps Marketing Deliver Better CX
According to an Optimizely report, Reimagining Commerce Report 2020, most consumers use six or more channels and two devices before making a purchase.
They research...
Why GigCX Is Customer Service Saviour
It is no secret that Gig Customer Service, or GigCX, a term used for deploying gig-based people to provide customer service, is attracting quite...
Top 21 Global Customer Experience Experts
Customer Experience (CX), the powerhouse of business growth across industries, is a competitive advantage that every organisation needs today. According to Gartner, almost 90...
Authentic Service is About Creating Value
Ron Kaufman is a global service consultant, speaker and educator who specialises in building uplifting service cultures with company leaders. Through his consultancy Uplifting...
Mashreq Selects Sprinklr to Drive Unified CX
Sprinklr announced that Mashreq – a leading financial institution in the United Arab Emirates – is using Sprinklr Modern Care, Modern Sales & Engagement,...
The Brick and Click Blend for Retailers
Despite the rapid migration to eCommerce, companies realise that customers still wish to go to in-store locations that include elements of online shopping.
Abdel loves...
Understand Customers On A Subconscious Level
Colin Shaw is recognised as one of the World's Top 150 Business Influencers. As the Founder and CEO of Beyond Philosophy, he helps organisations...
Creating The Best CX Through Omnichannel Marketing
Marketers use various tools to track successes and failures, a number of marketers also face challenges while choosing technology that maximises value and increases...
3 Critical Aspects Of Customer Experience
Martechvibe spoke to two customer experience stalwarts, Nathalie Schooling, CEO of nlighten and Carsten Ley, Founder, Asia PMO to understand how modern marketer’s can...
We Need To Converse, Not Broadcast: Grad Conn
There is a schism between the way marketers used to function in the broadcast era versus how customers want to communicate with brands today,...
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