10 hours agoNew data shows 70% of influencer campaigns remain focused on awareness, as TikTok closes in on Instagram and XiaoHongShu strengthens its role in consumer discovery.
12 hours agoCreative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.
12 hours agoOptimizely’s agent platform now enables brands to create a microsite for every target buyer – built, governed, and continuously optimised by AI agents.
12 hours agoUnlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.
12 hours agoMNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.
12 hours agoJasper’s new autonomous GEO capabilities help brands analyse, optimise, and continuously improve how they appear across AI-powered discovery platforms.
2 days agoUsers now see the platform not just as a marketplace, but as a trusted layer that actively protects and guides their experience. Tools such as QR screening and contextual chat guidance reflect this shift toward a “guardian-led” marketplace model, says Muneeb Farrukh, Director of Product at Bayut.com & dubizzle.
2 days agoAI-driven marketing demands better data than fragmented stacks can deliver. Max Groth of Decentriq explains how data clean rooms close the gap—with outcome evidence from two published campaigns.
2 days agoViant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.