4 hours agoThe integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.
4 hours agoThe collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.
5 hours agoThe Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
5 hours agoBox also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.
5 hours agoBasis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.
7 hours agoAccording to Donna Benton, Founder & CEO, The ENTERTAINER, value isn’t always about saving, “it’s about feeling like you’re getting something worthwhile”. People still want a great deal, now more than ever… but they also want memorable experiences.
3 days ago160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.
3 days agoThe partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
3 days agoNew Discoverability feature brings generative engine optimisation (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services.
3 days agoThe DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.
