Ahana Basu

Ahana has been a writer and editor for over 15 years. Her work has appeared in The Swaddle, Arre, The Pune Mirror, The Curious Reader, Bonobology and others.

Ahana Basu

Articles

Explained: Customer Earned Growth Rate

Ahana Basu

January 31, 2023

ROI on Your Martech Investments

Ahana Basu

October 28, 2022

What Does Loyalty Mean in the Digital Age?

Ahana Basu

October 03, 2022

Explained: Recurring Revenue Model

Ahana Basu

September 28, 2022

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Latest Stories

14,106 Martech Tools Point to Three Big Trends

6 hours ago Revamping the martech landscape isn't merely about collecting logos—it's a pathway to deeper research. This year, a staggering 14,106 vendors emerge in the curated overview, marking a 27.8% growth from last year. While these numbers may seem overwhelming, they prompt three important trends.

Samsung Partners with Singtel to Launch Latest Campaign

8 hours ago As part of the partnership, Samsung and Singtel have rolled out their "AI Do" promotional campaign across various channels and platforms, including digital streaming and social media.

Lemma Reveals New Brand Identity and Look

8 hours ago In line with the rebranding, Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery.

Mobile-health Network Solutions Opens New Retail Pharmacy

8 hours ago This expansion into over-the-counter medications allows MaNaDr to broaden its approach with personalised experiences.

ServiceNow Reveals Consumer Loyalty Insights

8 hours ago 91% said they were likely to switch brands following a poor customer experience and 23% of UAE consumers said they are less loyal to brands than they were 2 years ago, ServiceNow revealed.

WARC Media Unveils Global Advertising Trends

8 hours ago Meta’s ad revenue alone is currently predicted to surpass that of all global linear TV advertising by 2025, WARC Media unveiled.

How is Embedded Financial Technology Moving UAE’s Retail Industry?

a day ago Around 70% of small grocery stores in the UAE don’t have a connected point-of-sale (POS) and checkout system, making it difficult for retailers to gain a competitive edge, 24SEVEN unveils.

CleverTap Introduces Clever AI

a day ago With Clever.AI, CleverTap seeks to enable brands with the next generation of AI capabilities required to build human-like understanding of customers and deliver personalised experiences efficiently.

PriceSpider Partners with It’sRapid

a day ago The integration allows brands to generate customer-facing copy and assets for social media, landing and product detail pages and more, up to 80% faster than category rivals.

Dyna AI Launches Athena and Avatar

a day ago Dyna.ai's latest launch includes two solutions: Dyna Athena for text-to-speech, language and speech processing, and another one is Dyna Avatar for digital human interactions.

Ahana Basu

Ahana Basu

Articles

CX

Explained: Customer Earned Growth Rate

Ahana Basu

Attribution

ROI on Your Martech Investments

Ahana Basu

Martech

Martech Spotlight: Almarai

Ahana Basu

Martech

Martech Spotlight: Saudia

Ahana Basu

Martech

What Does Loyalty Mean in the Digital Age?

Ahana Basu

Attribution

Explained: Recurring Revenue Model

Ahana Basu